Podcast #1 – Mobile Friendly Websites & SEO

Welcome to Episode 1 of the Riches & Brooks Podcast!

We have created this podcast as an experiment to see if we can bring you more value when it comes to getting more customers online.

Today we are talking about the fact that Google are going to be penalising non mobile-friendly websites and how you can make sure that your site is fully optimised for mobile traffic and Search Engine Optimisation.

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Mobilegeddon is Here


The internet is going crazy about the latest Google update. Today, 21st of April 2015, Big G started penalising websites that aren’t mobile friendly. We covered this topic in one of our previous posts.

The news is already old. Everyone knows about it. If you have a website that doesn’t look and perform well on mobile devices you could be in trouble.

This news had a great resonance online and the hashtag #mobilegeddon is trending since early this morning here in the UK.

Will this be a massive thing?

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Google To Penalise Non-Mobile Friendly Websites

Google Webmaster Blog

For a long time the team at Riches & Brooks have talked about the importance of having a mobile responsive website.

With the increase in use of mobile devices including tablets and mobile phones, it’s so important to give your website users a good experience, no matter the device they are browsing your website on.

In a blog post on the Official Google Webmaster Blog recently, Google have announced that they are going to take their mobile-friendly ranking factor more seriously in deciding which websites to rank highly in their search engine results pages:

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Google Now Officially Rewarding Mobile-Friendly Websites

From today, the chances are that you will start seeing the “Mobile-friendly” label shown below in the Google search engine results pages:

Google Mobile Friendly Search Result

This means that mobile-friendly websites will now be rewarded with a label showing Google searchers that they are mobile-friendly according to Google.

Not only will Google be rewarding these┬ásites with this new label, Google have announced that they are “also experimenting with using the mobile-friendly criteria as a ranking signal”.

Google have announced the mobile-friendly criteria as follows:

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