Google Now Officially Rewarding Mobile-Friendly Websites

From today, the chances are that you will start seeing the “Mobile-friendly” label shown below in the Google search engine results pages:

Google Mobile Friendly Search Result

This means that mobile-friendly websites will now be rewarded with a label showing Google searchers that they are mobile-friendly according to Google.

Not only will Google be rewarding these sites with this new label, Google have announced that they are “also experimenting with using the mobile-friendly criteria as a ranking signal”.

Google have announced the mobile-friendly criteria as follows:

A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:


  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Through our sister company, Brooks Creative, we have long been providing clients with mobile responsive websites that fulfil the criteria that Google have set out above for mobile-friendly websites.

If you are interested in improving your website not only from the point of view of user experience, but also to help your Google search engine rankings, we highly recommend that you ensure that your website is mobile responsive.

For more information about the announcement from Google, click here.

For more information about ensuring that your website is mobile responsive, get in touch.