Google To Penalise Non-Mobile Friendly Websites

Google Webmaster Blog

For a long time the team at Riches & Brooks have talked about the importance of having a mobile responsive website.

With the increase in use of mobile devices including tablets and mobile phones, it’s so important to give your website users a good experience, no matter the device they are browsing your website on.

In a blog post on the Official Google Webmaster Blog recently, Google have announced that they are going to take their mobile-friendly ranking factor more seriously in deciding which websites to rank highly in their search engine results pages:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

This is great news if you have a mobile-friendly website as you are likely to see some positive progress in your search engine rankings. However, if you are running a website which is not mobile friendly, you may be out of luck! Google has made it quite clear that starting April 21st, having a non-mobile-friendly website will likely impact your search engine rankings negatively.

Mobile Site vs Mobile Responsive

There are two main types of mobile-friendly website. Mobile responsive or a separate mobile website.

Mobile Website

The mobile website is essentially a second website that is perhaps on a subdomain that is setup specifically for mobile. These have various downfalls including:

  • Having to manage two separate websites
  • Having to carefully manage search engine crawler access
  • Problems from a user experience point of view for users sharing links, etc
  • Still only optimised for one size of screen

Mobile Responsive Website

With a mobile responsive website you have just a single website which responds based on the size of screen it is being viewed on. In our minds this is the best possible solution. Some of the benefits:

  • Only have to maintain one website
  • Great for SEO as search engines like Google only have to crawl one website
  • Possible to optimise for all sizes of screens from tiny mobile phones to large widescreen TV’s
  • Perfect for making sure the user experience is consistently good

As you can see, we are very much pro mobile responsive! It makes sense from a variety of angles.

If you don’t have a mobile responsive website but you want to ensure that your users have the best experience and that you have the best possible chance to rank well in Google, you need to go mobile responsive ASAP!

The great news is that it’s actually extremely affordable to get setup with a mobile responsive website, especially if you are using a platform such as WordPress as your content management system.

If you are interested in going mobile responsive, or are not sure if your website is mobile responsive at the moment. Please feel free to get in touch with us. We would love to help.

Until next time!